Factor That Influence Decision Making In Purchase

www.ccsenet.org/ijbm International Journal of condescension and Management Vol. 6, No. 11; November 2011 mould of Family Structure on Consumer Decision-making Style in Iran Kambiz Heidarzadeh Hanzaee yoke professor Marketing Department of Business Management, acquirement and investigate Branch, Islamic Azad University Ashrafee-e-Esfahani Highway, Hesarak Road, Zip code: 1477893855, Tehran, Iran Tel: 98-21-4486-9667 E-mail: heidarzadeh@srbiau.ac.ir Fereshteh Lotfizadeh, Ph.D (Corresponding author) Department of Business Management, Science and Research Branch, Islamic Azad University Second floor, 20 No, Shahid Seyyedi Alley, coupling avenue Street Zip code: 3413966674, Qazvin, Iran Tel: 98-912-381-5385 E-mail: Lotfizadeh1981@gmail.com certain: January 29, 2011 inside:10.5539/ijbm.v6n11p297 Accepted: June 22, 2011 Published: November 1, 2011 URL: http://dx.doi.org/10.5539/ijbm.v6n11p297 Abstract Purpose- The initiation of this conceptual paper is to attempt to demonstrate the impact of marital federal agencys and family structure on consumer decision-making style within an Islamic gloss. object glass/methodology/approach- This paper extremitys to understand how husbands/wives with Eastern norms and Islamic civilisation use different decision-making style.

Reviews of literature in consumer decision-making and family structure served for the information of the conceptual arguments. This article utilizes the library and secondary data from metrical unit Bank Group (2006) and Statistical Center of Iran (2007) for analysis. Findings-Family structure (that is male-d ominate, wife-dominate, state decision-mak! ing or egalitarianism style) and also Islamic norms and Iranian refinement have profound impact on decision-making style on Iranian families. Research limitations/implications- Since the paper presents only the conceptual role model and secondary data, it does not include empirical look into that could be carried out to validate the arguments presented in this paper. Children have implausible influence...If you want to get a full essay, order it on our website: BestEssayCheap.com

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