Ben Ohau Lodge Case Analysis

1. light upon the analogously characteristics of the foodstuff discussion section cosmos targeted by the company. 2. Why most are target customers probable to be foreigners than New Zealanders? 3. Suggest what expectations target customers are probable to project regarding the quality, reliability and range of service of processs. 4. What are the implications for Ben Ohau launch? 5. How difficult is it for Ben Ohau dwell to undertake trade research? Elaborate. 1. Identify the comparablely characteristics of the grocery segment being targeted by the company. In contain basic Marketing in Chapter 4 I have conditi one and only(a)d about Market Segment book describes marketing segment as A Marget Segment is a relatively identical theme of customers who will respond to a marketing pleat in a sympathetic way. In Case 1 Ben Ohau sting provided services for similar kin of people like: Presidents, playboys, etc besides customers of Ben Ohau Lodge desired to he ad for the hills from everyday lifetime pressure and escape in a peace which intentional and created specific eithery for their needs and minds as mentioned in case 1. From exposition above this is a homogeneous group of people who responded to a marketing mix similar way. also as I read in the book at that place are 3 basic ways to develop market orient strategies in a broad product market. Ben Ohau Lodge apply wiz target market approach segmenting the market and picking one of the homogeneous segments as the firms target market. also I have read that in that location are trine groups of homogeneous submarkets 1 its status oriented, 2 dependability oriented and 3 demanders. I would say that customers who used and needed service of Ben Ohau Lodge were people from group Demanders. Also not all individuals have similar needs rase if they have similar status. For example in case Ben Ohau Lodge we can take to that managing director developed different material body of ac tivities for different demands on page 653, ! we see description of this activities like Safari, horse trekking, golfing, personality walks and other activities....If you want to get a full essay, tell apart it on our website: BestEssayCheap.com

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